Spotify Rebrand

In 2022, I undertook a comprehensive rebranding project for Spotify, driven by the platform's contemporary challenges and my personal assessment of its existing visual identity. This initiative began with in-depth market research into Spotify and its competitors' financial performance and company ethos. Utilizing this data, I conducted a thorough SWOT analysis to identify key areas for strategic intervention.

Based on these insights, I developed a repositioning strategy accompanied by three distinct brand identity proposals. Each proposal explored different visual directions, aiming for a fresh yet recognizable aesthetic. The chosen final design effectively balances adaptation of Spotify's established brand with a new, forward-thinking feel.