The Cat Card Company
This early logo, created for a college project, remains a personal favorite due to its simplicity and effectiveness. While I often explore dozens of variations for a new project, this was a rare instance where I achieved the desired result almost immediately. The concept behind the non-profit was to sell animal-themed playing cards with proceeds benefiting local no-kill animal shelters.
Beyond the logo itself, this project also allowed me to delve into creating a cohesive brand experience for the first time. I developed a complete brand identity, ensuring that all visual elements consistently communicated the non-profit's mission and values. This included a letterhead system, which was my initial venture into layout design and a foundational step in understanding how to apply a brand across various materials.
