Axe Head Games
Axe Head Games is a fictitious company specializing in horror games that draw inspiration from classic slashers and indie horror. The goal of this project was to establish a distinctive brand identity that would then inform an advertising campaign.
Developing an advertising campaign for a game design company without actual games to showcase presented a unique challenge. Most game companies heavily rely on their titles for promotional material, and I found very few examples of a studio advertising itself without referencing specific game content. Lacking the time to develop fictional game examples, I focused on imagining how Axe Head Games would approach a company-centric advertising campaign.
